Before starting a business in the snowboard industry I used to think that I’d snowboard a lot more if I worked with snowboards every day. Little did I know that trade show season falls right in prime snow season. Trade show prep, OR, SIA and ISPO basically take up all of January and February. This was our third year at the trade shows so we were a bit more prepared, but it is always exhausting being on your feet all day and talking for eight hours straight. To make matters worse the brilliant planners of SIA and ISPO decided to over lap there show dates so small companies like Karakoram have to be at SIA on Thursday and Friday, fly to Munich on Saturday, land in Munich Sunday morning and go straight to ISPO.