Style is more than a perfect grab. It’s your ethics. It’s your attitude. It’s your execution. Creativity is more than the same thing in a different color. It’s seeing a familiar line with new eyes, understanding the environment, and adapting to changing conditions. Freedom is more than riding your snowboard. It’s a new-found feeling of control, derived from deepening the connection between you and your tools. It starts with the hands that build your gear— riders who know what freedom feels like because they chase it too. That’s why every binding is assembled by a snowboarder in Washington State. That’s why we’re [Built Here, Not There.]

Style is more than a perfect grab. It’s your ethics. It’s your attitude. It’s your execution. Creativity is more than the same thing in a different color. It’s seeing a familiar line with new eyes, understanding the environment, and adapting to changing conditions. Freedom is more than riding your snowboard. It’s a new-found feeling of control, derived from deepening the connection between you and your tools. It starts with the hands that build your gear— riders who know what freedom feels like because they chase it too. That’s why every binding is assembled by a snowboarder in Washington State. That’s why we’re [Built Here, Not There.]